Claims Audit

A COSMOS certified brand focussing on promoting their brand based on the messaging of clean, green, natural products wanted to get all the claims checked and challenged in order to see if they have enough substantiation. The client also wanted advice and suggestion to substantiate claims that did not have sufficient evidence. The brand wanted to target sensitive skin audience and were keen on highlighting certain skin conditions on the pack which may mean that the product does not get calssified as a cosmetic. It was adviced to use different terminologies and rephrase certain sentences to ensure they can still sell the product as a cosmetic.